2024 Ford F-150 Specs, Price

The Ford F-150 has been on top for 47 years straight, outselling every other truck in America. Can you believe it? It's not just a best-seller overall—2023 saw it take the crown for both the top-selling hybrid truck and electric truck. While the last big update for this truck happened in 2021, which was huge, the 2024 refresh? Well, it’s kind of subtle. It’s all about giving us, the customers, more bang for our buck.

It’s still got everything we loved about the 14th-gen model, though. You’ve got a straightforward cabin, all the engine choices (with a beefier base motor, by the way), and, yep, the best towing capacity you’ll find in its class. They threw in some extras for those buying the lower trims, too, like a 12-inch touchscreen that’s now standard. Oh, and access to Ford BlueCruise is easier.

But what’s really going to catch people’s attention? They’re loading up more trims with standard features now. And say goodbye to the old 3.3-liter V6—it’s gone. The new base models, which start at $38,765, come with a 2.7-liter Ecoboost V6 under the hood. That’s 400 lb-ft of torque (way more than the previous engine) and 325 horsepower. If you’re going for a higher trim, you can still snag the 5.0-liter V8, a 3.5-liter EcoBoost, or even the EcoBoost mild-hybrid V6. Oh, and with that V6? You’re pulling 13,500 pounds max, still the best-in-class. Payload? 2,445 pounds. Not bad, huh?

Inside, they’ve put in a new 12-inch touchscreen that runs Ford’s Sync 4 software, and it’s smooth. Super smooth.

Now, here’s the thing—the 2024 F-150 isn’t a complete overhaul, but it didn’t need to be. This truck is rock-solid when it comes to hauling. They’ve added enough power and features to keep folks happy, especially if you’re using this thing for actual work. If you’re just cruising, maybe there are comfier options out there. But for real labor? The F-150 still wins, hands down.